Wednesday 15 September 2010

Windie Nights Identity


Windie Nights, or Wycombe Indie Nights to you and me, is a new production company dealing in, you guessed it, indie music. The brief was to create an exciting, relevant logo that the company can use to promote itself; the main colours of which will be yellow and black.

The logo was developed by researching the word indie - which stems from independent (low budget, hand-made, alternative) - and hence I wanted to use a hand made approach, so I started drawing some typography options by hand. Both punk and indie have been graphically linked to graffiti through flyers, merchandise and albums and while some might say it is a cliche of modern design, in this case, it was stylistically appropriate.

You can find out more about the company and the nights it runs on their newly formed twitter: twitter.com/WindieNights