The latest brief, 'inspired,' is a project on motion graphics. Taking a 10-20 second audio clip of a creative talking about what inspires them, you must turn it into visually pleasing and inspiring kinetic typography. I found a fantastic quote by Steve Jobs, founder of Apple and Pixar.
"I decided to take a calligraphy class to learn how to do this. I learned about serif and sans serif typefaces about varying the amount of space between different letter combinations, about what makes great typography, great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating."
