Raspberry Jam

Raspberry Jam is back in fashion

This was some recent client work for a company called "Chesham Country Preserves", who specialise in making pickles and jams for sale locally. They put an emphasis on organic, homegrown materials made into homemade jams and they wanted to reflect this in the label - hence the simple layout, illustrations and old fashioned borders. It was part of a line of 14 individual products which are due to be released shortly. Once in manufacture I will update you all again.

Plot Spoiler Badges for Fresher's Fair

A project for my 1st year tutor, Nigel Bents, from Chelsea College of Art and Design. Made to be given out as part of a fresher's package for new students, along side a list of films you should see before attending the course. I love getting fun projects. So in a couple of weeks I'll be attending the 2nd year of Graphic Design Communication at Chelsea College of Art and Design, so maybe nothing else until then. Stay tuned.

Plot spoilers 2

Another little taste of what's to come.

Plot Spoilers

Further to the last badges post, I've been busy making a new set totaling around 20 film spoilers. They'll be done the in the next couple of days, in time to be printed and distributed at University of the Arts London fresher's fair. Can't wait. Here's a little preview.

Caro Emerald - "That Man" Music Video

This music video fills me with "Pink Panther" and "Catch Me If You Can" nostalgia, and I'm loving every moment of it.

You Are The Technology

An advertising campaign for a new type of running shoe, one supposedly without any technology. Here, the people 'are' the advert, having being scrawled on from head to foot. While Body Art has been around for countless years, and while we've all seen this sort of thing many times before, it doesn't come across as a marketing gimmick in the slightest. On the contrary - the visual style of art used in the advert, the interactivity and feel of the website and the concept behind the advertising gel together perfectly and brings a coherent visual identity to the product.

The target audience is even reflected in, and can connect with, the models themselves. This brings us to the interactivity. Because of the way people will read, carefully placed interactive hotspots virtually guide the viewer from the very start and introduction to actually buying the finished model. Just like every other advert then? No. Because of how these hot spots are hidden, you almost feel like you arrived at the conclusions yourself, without aide of advertisement.

On a minor negative point, at some points the typography is unreadable, and clarity is everything in advertising. Plus, I feel some of the target audience wouldn't have the time or the inclination to search for the interactive hotspots. And too right, why should they. It's a shame, though, that once you get through to its main website it just looks like another turnkey website.

Just me trying to flex my analysing muscles after a pretty long summer.